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Target Price Calculator
Enter your costs and target margin to work backward to a selling price.
How it is calculated
This uses the same pricing math in every market. The US version uses dollars and combines the percentage fees from your marketplace and payment provider.
Price = (product cost + shipping) ÷ (1 − target margin − fee rate − ad rate)
Example
With $18 product cost, $6 shipping, a 25% target margin, 13% in fees, and 10% ad cost, the minimum price is $46.15.